Shift Retail Lab
About the program · 1 linked sources
The Shift Retail Lab is a first-of-its-kind retail testing space at Virginia Commonwealth University where students and alumni can test their products, ideas, and inventions with real-world customers. Located at 1235 W Broad Street in Richmond, the space provides a multifunctional testing ground to showcase work, gain valuable insights, and receive real-time feedback for market validation.
The lab also hosts da Vinci Center events, workshops, and the biannual Demo Day pitch competition.
Also known as: VCU Shift Retail Lab
How we know this: the figures on this page come from the linked sources (last verified 2026-06-24); what those sources do not state is left unknown.
Key numbers
Funding range
$0
Equity
None
Application
Rolling
Campus Wide
Last activity
2026-06-24
Medium confidence
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Shift Retail Lab
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News & articles
News articles and official sources documenting Shift Retail Lab at Virginia Commonwealth University.
1 source
