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Sponsor Virginia Commonwealth University once and your brand appears on the Virginia Commonwealth University page and across every one of its programs and student-startup pages — not just this page.

MakerspaceNo equityVerified

Shift Retail Lab

Also known as: VCU Shift Retail Lab

Virginia Commonwealth University · Richmond, VA

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Quick fit check

  • No equity required
  • Currently active
  • Verified by research

Key numbers

Funding range

$0 – $0

Equity

None

Application

Rolling

Campus Wide

Last activity

2026-06-24

Medium confidence

The Shift Retail Lab is a first-of-its-kind retail testing space at Virginia Commonwealth University where students and alumni can test their products, ideas, and inventions with real-world customers. Located at 1235 W Broad Street in Richmond, the space provides a multifunctional testing ground to showcase work, gain valuable insights, and receive real-time feedback for market validation.

The lab also hosts da Vinci Center events, workshops, and the biannual Demo Day pitch competition.