Built on campus
Simple Mills
University of Chicago · Chicago, Illinois
Affiliated with Edward L. Kaplan, '71, New Venture Challenge · Accelerator
Tied for 1st place in the 2014 Edward L. Kaplan New Venture Challenge ($30,000 prize); acquired by Flowers Foods for $795 million in 2025.
News & articles
Simple Mills, 2014 Kaplan NVC winner, acquired by Flowers Foods
Polsky Center for Entrepreneurship and Innovation
Polsky Center for Entrepreneurship and Innovation
Simple Mills, 2014 Kaplan NVC winner, acquired by Flowers Foods
Polsky Center news that Simple Mills, a 2014 Edward L. Kaplan, '71, New Venture Challenge winner, was acquired by Flowers Foods for $795 million. The article states Katlin Smith's 2014 first-place prize was $30,000. Booth's 2014 winner release says Simple Mills tied for first place with RoomVa and each received $30,000.
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