Simple Mills, 2014 Kaplan NVC winner, acquired by Flowers Foods

Polsky Center news that Simple Mills, a 2014 Edward L. Kaplan, '71, New Venture Challenge winner, was acquired by Flowers Foods for $795 million. The article states Katlin Smith's 2014 first-place prize was $30,000. Booth's 2014 winner release says Simple Mills tied for first place with RoomVa and each received $30,000.

• Simple Mills tied for 1st place at the 2014 Edward L. Kaplan New Venture Challenge.
• The cash prize was $30,000.
• Flowers Foods acquired Simple Mills for $795 million, announced January 2025.

The Polsky article states the $30,000 first-place prize and the $795 million acquisition. The tie with RoomVa is in Chicago Booth's May 30, 2014 winner announcement, summarized in the raw capture. Prize figures are historical.

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